Aufgeweckt

Aufgeweckt Thun is a Swiss concept store in Thun specializing in fashion, accessories, gifts, and stationery. Our collection features carefully curated favorites from independent labels in Switzerland and Europe that prioritize fair production practices, high-quality materials, and timeless design.

At Kaiserhaus OF GOODS, our presentation focuses on fashion and fashion accessories. We showcase clothing and complementary accessories that can be mixed and matched in countless ways and stand the test of time, transcending trends. We view sustainability as a mindset: making conscious choices, consuming less, and using products for longer. Aufgeweckt stands for design with character, care, and responsibility—and for pieces that bring joy and enrich everyday life.